When it comes to selling luxury properties in downtown Boston, timing matters. The Spring Market and Fall Market are the two best times of year to list your property, but each season requires a different strategy. Here’s a closer look at what makes each season unique and some tips for positioning your property to attract the best [...]
Selling a luxury home in Boston requires more than just listing high-end features—it demands a sophisticated marketing approach that reaches the right buyers and highlights what matters most to them. Unlike traditional real estate, luxury marketing isn’t about casting a wide net; it’s about crafting a compelling narrative that resonates [...]
Behind the Sale: Helping a Longtime South End Owner Sell Without the Stress
After more than 30 years in the same South End condo, the seller was ready to move on—but the idea of prepping the home for sale was overwhelming. The space was filled with decades of belongings, and the thought of hosting open houses, coordinating staging, and [...]
When luxury properties in Back Bay and South End hit the market, they often receive multiple offers when properly priced and marketed. For sellers, this can be both exciting and overwhelming. Many sellers are afraid of choosing the wrong offer. Here are some strategies when navigating multiple offers to ensure you choose the strongest [...]
Staging is a game-changer for sellers, especially in the luxury market. It’s not just about making your home look beautiful—it’s about addressing buyer concerns, showcasing functionality, and helping buyers see the full potential of the space. Here’s how to stage your Boston property to attract discerning [...]
Selling a luxury property in Boston’s competitive real estate market can be both exciting and daunting. One of the most critical steps in this process is determining the right price for your home. Here’s what sellers should know about pricing before listing their [...]
Boston is a high density market that provides buyers multiple options to purchase, and powerful market comparisons. There is an abundance of sale comparables for buyers to review. This makes it easy for buyers to spot an overpriced home. Overpricing leads to an extended time on the market, reduced [...]
Born and raised in Massachusetts, Boston is my home! I love selling here because it’s all I’ve ever known. I love consulting my clients on everything this great city and state has to offer.
A big portion of my job is helping clients relocate to Massachusetts for the first time. I pride myself on educating them on every end of the market. I share with them my experiences living in different parts of the city and state. Guiding them to find the community that is the best fit for both their goals and budget. From Boston, to the suburbs, and even Cape Cod.
What I love about working with Gibson Sotheby's International Realty is our referral network! We are in every major market statewide. This allows me to connect clients with top producing agents in any market, in the event they are interested in a community I personally do not serve.
An educated buyer is an empowered buyer! The thing with real estate, is you never know when opportunity will strike. Being prepared both with the market knowledge and financially having your ducks in a row are two ways a buyer can be ready for the opportunity! Here are 3 tips buyers can utilize to find a deal:
Learn the market! Go out and see everything at your price point. There is a huge value to having seen recent sales in person, than reviewing sale comparables just online.
Avoid the competition and pursue properties sitting on the market! Far too often, great properties sit on the market because they are either poorly marketed, over-priced, or both. They are likely to later sell at a drastic discount as a result of being stigmatized from days on the market. Viewing homes with high days on the market gives the buyer stronger negotiation power against the seller, and is an opportunity to bid non-compete and lowball!
Do the work! Why pay a premium for someone else's renovation? The great thing about real estate is that it is tangible. A buyer can walk in, and see exactly how they can add value. The buyer can review recent sales of similar properties that are fully renovated and estimate the resale value of any potential property that needs renovation. This by far is the best way to make money in real estate.
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